Claynation

Land Rover have created a new series of adverts to promote their new Freelander.

They are stop motion films staring an actor called Clay Mason.

However the best part for me is not only the incredible crafting skills of the characters and the scenery, but I really like the sound effects that compliment the morphing parts.

It took a team of 44 model makers, designers and animators.

10 weeks to design, build and animate.

and about 2 tons of modeling clay.